Founded in 2012 by New Zealand farmer, Forbes Elworthy, Map of Ag is a global pioneer in agricultural analysis and modelling technology. In 2016, we merged with leading farm data and research business, Precision Prospecting who have been at the forefront of agricultural market research for 25 years.

From offices in the UK, Argentina and New Zealand, Map of Ag provides services on a global basis.

Map of Ag’s mission is to empower Farmers, AgProfessionals and AgBusiness to make better, data-driven decisions. Our expert specialist teams and innovative solutions are here to help you.