Connecting Agriculture

“Our purpose is to connect up our industry so that we all have better information, better communication and better farms as a result.”

Forbes Elworthy, Founder

Map of Ag is a leading provider of insight and knowledge to Farmers, AgProfessionals and AgBusiness, delivering pioneering analytics, modelling and research.

Our innovative technology enables any business within the food supply chain – from farmer to retailer – to make sound decisions based on accurate, real time information.

Our approach is built on expertise and integrity which contributes to the long-established farming culture of shared information and best practice.

Map Graphic
Map Graphic



Informing farmers’ decision making with tools that make it easier to collect, store, manage and understand on-farm data. Our technology connects farmers with advisors, peers and marketplace to share the right information, with the right person, at the right time.



Supporting AgProfessionals in their mission to provide the best possible service to farms. Our unique sharing and visual tools enable AgProfessionals to achieve this with better information, analysis and insight.


Farms & AgBusiness

Connecting farms and agbusiness with insight and information through the provision of pioneering analytics, modelling and research to enable sound business decisions.

Our agricultural expertise


We employ state of the art data modelling, allowing us to most effectively utilise our data science capabilities. Across our data models we not only employ cutting edge analytics, but build bespoke algorithms to maximise the insight we can offer the farmer and the industry as a whole.


Map of Ag is a pioneer of predictive marketing in agriculture. Our analytics power real-time marketing interventions, where insight is dynamic and autonomous, and where action becomes more timely.


For 25 years, we have successfully combined the disciplines of quantitative and qualitative research, marketing services and strategic consultancy to provide market insight, competitive advantage and customer differentiation to a range of AgBusiness and government.